SHARPIE

OBJECTIVE: Sell more Sharpie Pens.

TARGET: Females aged 13-15, but not alienating males. The biggest stress of the their lives is good grades.

INSIGHT: Teens are communicating less through handwriting, but when they need to study and memorize they'll naturally refer back to writing. 

STRATEGY: For good grades use Sharpie Pens. 

IDEA: Sharper Lines, Sharper Students.