Hello!
I’m originally from Siberia, grew up in Toronto, ON, Canada and currently live in Miami, FL, USA. Growing up in debatably the world’s most multicultural city has crafted me to be allergic to biased communication. I believe research leads to good business decisions. Opinions are welcome but numbers speak louder than thoughts.
I have a BA in Design from Ryerson University (Toronto) and a Master’s of Science specializing in Global Strategic Communication from Florida International University (Miami). Fluent in English and Russian. Fluent in several languages in business: the creative, the operations and the logistics related to all creative. To me, one doesn’t exist without the other. I’ve worked on the agency side and the brand side, allowing me to speak amongst both worlds in a manner that translates into collective understanding and merits results.
I played tennis since age six and was nationally ranked in Canada as a teenager. Playing a sport dependent purely on yourself has trained me to carry out projects from beginning to end solo if needed. Of course, groups are great but many times they are a luxury that’s out of reach.
I’m an avid tea-aholic and love baking. I go through phases where my oven spits out macarons multiple times a week. I’m passionate about cooking and would say 70% of my relationships are curated over charcuterie and great conversation.
Ambitions for Once Upon a Day: Become a sommelier.
hi@irinazabelina.com