ABOUT CARILLION:

A global construction and services company with a DNA that stretches back to BC times (yes, really). The company’s abilities span from education, to health, to maintenance contracts to mining, roadwork, building universities, hospitals, oil rigs and more.

CHALLENGE:  

Carillion’s vast portfolio and the legalities involved with the variety of projects required that external communication be appropriate for all countries the company's projects reside on a federal level. Due to this, even though the company leads state-of-the-art projects in construction and innovation in the physical world, it falls short in portraying it in their marketing due to visually sub-par and bland, overly-safe presentation.

STRATEGIC APPROACH:

Break the rules while following brand guidelines to introduce information in an enticing way. 

RESPONSIBILITIES & ACCOMPLISHMENTS:

Introduced a strategic refresh to the graphic representation of marketing collateral while adhering to brand guidelines for Carillion & their partner: The Bouchier Group. Developed marketing materials for individual industry segments for current and completed projects, corporate events and internal communications. Executed graphics and user-friendly InDesign templates cohesive with brand compliance for the use of the proposals team responsible for new business pitches. Oversaw brand consistency in print & digital advertising, video production & internal as well as external communication assets. Developed vendor relations for print and trade-show commodoties while overseeing quality control of digital and physical marketing assets.