Creative Strategy | Marketing | Art Direction
At Hollywood Brewing I initiated and completed a rebranding for the company. The brewery is the only one in the state that is located directly on the beach, I tied this with the company’s identity with the “sun, sand, and seashells of the sunshine state.” A line present in all of the brewery’s packaged products. I led packaging development in its’ entirety for all products ensuring the design aligns with the target market and all legal requirements are met. Additionally, I registered each brand and acquired TTB COLA label approvals for the company.