Creative Strategy | Marketing | Art Direction
To improve brand loyalty I created a membership card to the brewery’s taproom that grants 20% off for life. The only way to get one of these is through a game I coined “Taste To Win.” To win the card a customer needs to order a flight of beer and guess all the brew correctly without the use of their phone. The game can be played during every Friday’s happy hour from 5-8pm. Here are some promotional assets that were used to spread the word as well as an example of someone playing the game.